>>192076>The student/diverse/burger six were probably forced into the show by hasbro but more to test dynamic character concepts for the next generation rather than corporate virtue shilling.The impression I have of Hasbro is that they're basically a pragmatic company that is all about shekels, but in a blunt straightforward way rather than a duplicitous Jewish way. They are in the business of manufacturing cheap shitty plastic toys to sell to parents to give to their kids to play with for a couple of years until they get bored or grow out of them. The shows exist to sell the toys, period. They don't dick around with anything else; they do whatever they think will sell the most toys and anything that doesn't sell toys they don't really give a shit about one way or the other. This doesn't necessarily mean they don't care about show quality, it just means that the toy is the primary product, not the series. They don't have ulterior motives and don't care about virtue signaling one way or the other, they just want to sell toys and make money.
I bring this up because I think understanding Hasbro's attitude toward its intellectual property is essential to understanding this show and how it became what it ultimately became. This is my theory about it, based on my whopping 1.5 years of experience in this fandom:
2010-ish: Hasbro decides it wants to reboot its My Little Pony toy line the way they do with their various properties every few years, to appeal to a fresh crop of kids. Lauren Faust is hired to develop the show. She comes up with an idea for a series called My Little Pony Adventures. They like it, probably run it through some committees and focus groups, they make a few changes to it, and they end up with My Little Pony: Friendship is Magic. Faust gives them the characters, the world, the mythology, blueprints of some episodes and an overall story arc. They greenlight it for what I strongly suspect was originally meant to be a 3 season series and send it out to be written and animated.
At some point, Faust leaves the show for unknown reasons, either because she quit or was fired. My guess is she probably wanted more creative control than was reasonable for what is essentially a toy commercial. In any case, she's off the project at this point. It doesn't really need her anymore anyway because as I said she basically gave them the blueprint of how the story plays out: Twilight Sparkle is sent to Ponyville to make friends, she does, at the end she becomes a princess. The episodes are the adventures she has and lessons she learns along the way.
This is basically what Hasbro wanted. It's a quality show, which they want it to be because if the kids are engaged with the show and its characters they are more likely to want toys and merchandise. Make a cartoon, run it for a couple of years, sell as many toys as possible, move on to the next toy property and repeat; that is basically their business model. However, with MLP something unexpected happened. It became wildly popular, not just with the adult fandom, which I think Hasbro always saw as kind of a happy accident, but with the target demographic as well.
At this point, Hasbro realizes this particular iteration of MLP has more power than they expected it to, so it will be profitable to keep it going longer than they planned. Trouble is, they basically designed the show to run through Twilight's arc and then end. Since Faust is long gone at this point, they decide to just turn it over to the team currently making the episodes to see what they can expand it into. The trouble with this is that up until now the show has been a cohesive work following a blueprint designed more or less in accordance with the show creator's original vision. However from S4 onwards it's basically a mishmash of whatever the new writers come up with. Sometimes it's a heavy-handed fantasy drama, sometimes it's le cute wacky horse show, sometimes it's diversity-pandering SJW bullshit, sometimes it's just filler to put on the air. The writers often either don't understand the characters they're writing or don't like them (Applejack) and try to change them or edge them out. New characters are brought in that don't fit the existing character dynamics (Glimmer, Diversity 6). Old characters are rewritten in ways that deviate from their original roles and personalities (Discord, Trixie). World building is done haphazardly, because as far as I can tell they just make it up as they go along. Sometimes it's good, sometimes it's not, occasionally it even manages to be excellent, but it's no longer what it was for the first three seasons, which I think is basically why fans have such a love and hate relationship with it.
Meanwhile, throughout all of this, Hasbro is pretty much just focused on trying to sell toys. They want the show to be popular so the toys sell, but it's already running longer than expected and they know that eventually the craze will die down and it will be time to retire FiM and develop something else as originally planned. I've heard anons accuse Hasbro of interfering too much but that's not really what they do. Mostly I think they just let the creatives do what they want, they just give them parameters to work in that fit their business needs. "We need to sell a wedding playset so make an episode about a wedding," stuff like that. This can be both good and bad: Lauren Faust wants to make a fantasy adventure show; Hasbro says fine, just make sure it sells toys. New writers want to inject some pozzed diversity bullshit into the series; Hasbro says fine, just make sure it sells toys. The company doesn't prioritize virtue signaling the way other companies do because they care about making money; however if they think virtue signaling will make them money they'll do it. Fundamentally, they're pragmatists.