/mlpol/ - My Little Politics

Chabad launches 'Born to be a Yid' billboard campaign across New York City
July 15, 2026

"...Chabad has launched a new billboard campaign, titled "Born To Be A Yid", aiming to confront Jew-hatred with Jewish confidence and joy.

At the heart of the new campaign is a message by the late Rabbi Lord Jonathan Sacks: "Non-Jews respect Jews who respect Judaism".

This insight, which Sacks credited to the Rebbe, Rabbi Menachem M. Schneerson, argues that the most powerful response to Jew-hatred is not to engage with the haters but to invest in strengthening Jewish identity and Jewish life itself..."

Source:
https://www.msn.com/en-gb/tv/other/chabad-launches-born-to-be-a-yid-billboard-campaign-across-new-york-city/ar-AA27Y1EG