It's not beyond me. I understand it, and I hate it.
The fake bronies who love nushit? They love it because they lack the IQ to tell the difference between "A stock plot moves some interchangeable bright colours and lines and shapes around on a screen for 22 minutes" and "Something well-written is happening involving ponies you love or at least like".
They lack critical thinking skills. They lack taste, and they can "Turn their brain off" and smile when they see pretty colours on TV because that's the natural state of their soy-soaked brain.
Some even say this is their favourite season.
Partly to be contrarian like /vp/niggers who say USUM is best mon game "Because it totally pisses off le dumb evil genwunners teeheehee im so annoying im such a smart troll who's jebaiting all dese fools"
Partly because this is where they picked up the show and they didn't bother to watch the older episodes, especially since those old eps feel so different and "Not MLP-ish" compared to the new episodes in their heads.
And partly because they are fundamentally awful people, and nothing pleases them more than watching the fundamentally awful ponies and flat one-note waifu memes they latch onto get shilled to hell and back while viewpoints they hate, such as "Cartoons should be high-quality", "Morality is important", and "The complainer isn't always wrong" and "Hurting others by being selfish is wrong" get shat on and viewpoints written to pander to them, like "People who hate Twilicorn are old ladies", "People who hate the diversity six are racists who hate diversity", and "People who don't like what I like are racists/body pillow-buying nerdy gigafaggots RD would never love/exhausting demons who need to move on and stop giving me anxietysadtired".
They're consumers. But worse.
Where real bronies will have fun discussing pony and arguing over who best girl is, they will chose their own best girls and call you mean words for criticizing their choice.
They are blind, radicalized consumers with no religion or morality in their life. They latch onto shit pony because pony is trending and this is """comfier""" than COD/Skyrim/Fortnite/FNAF/Undertale/Comics/Anime, and they hate on people who don't like what it is now because "Ew, don't be Post too long. Click here to view the full text.