/cyb/ - Cyberpunk Fiction and Fact

Cyberpunk is the idea that technology will condemn us to a future of totalitarian nightmares here you can discuss recent events and how technology has been used to facilitate greater control by the elites, or works of fiction


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digitalpricetag.png
Kroger and the Future of Shopping
Anonymous
No.822
825 836 872
Welcome to the future of shopping, where you pay for your products with not just money, but your behavioral data. Kroger is pushing new tech to try and beat Amazon out in the grocery field, tech that will start to implement population conditioning and mind control. Sound ludicrous? Let's go over the facts.

https://www.businessinsider.com/kroger-microsoft-store-tech-2019-1
>Digital shelves. This system — which originally debuted in the fall and is currently present at the ends of aisles in 92 Kroger stores — eschews paper price tags in favor of digital displays, enabling shelves to dynamically update prices and display other information like ads, promotions, and nutritional details. Additionally, if a customer uses Kroger's self-checkout app, the shelves can recognize when they enter an aisle and display a personalized icon to guide them to products on their shopping list.

Now, with the touch of a button, you can be guided to the item you so desire. But, what if you don't even know what you want? Don't worry, the system has you covered.

>A network of in-store sensors. These include ceiling-mounted sensors that collect data on shoppers' habits

>Additionally, Microsoft's artificial intelligence (AI) can estimate data about customers, such as age and gender, enabling Kroger to serve targeted ads to shoppers on digital shelves' displays while they're in the store. These ads could serve as a new source of supplemental revenue for the grocer.

With the power of AI and spying on you 24/7, we know you better than you know yourself. Having trouble shopping? We will guide you to what you really want. The isle will light up for you, playing targeted ads, convincing you of what you need. And with dynamic price shifting, think of all the things we can do in the future! We can add diversity taxes for the culturally impaired people, discounts for (((members))), and fix the gender bias in product pricing! And it's all just the beginning. What if we take it a step further, and built what you want before you even knew you desired it? What if we guided what you wanted? What if we guided what you think? What if we guided humanity to a better future?

https://youtu.be/QDVVo14A_fo

But it's ok. You are fine with this outcome. If you weren't, why would you have agreed to go along with it? This is for your own good. Now download the app, click agree, and join us in the future! Your first suggestion is waiting for you to accept. Don't be left behind.

In all seriousness, this will have huge ramifications. They are talking about having the technology automatically add items you take from the shelf to a digital cart and you pay as you leave, removing checkouts, and the jobs they come with. The data collected will be sold to other companies as they continue to try and predict people. The masses will simply let the device tell them what to buy. The device is with us at all times anyway and it saves that precious time by a couple of seconds. The only way you could improve it is if the device was installed into your hand or something. But that will never happen... right?

What do you think? Have I gone mad at a simple tech upgrade?
Anonymous
No.823
871
It will be installed in your right hand and your forehead, and no one will be allowed to buy or sell in the supermarket wihout one.
Anonymous
No.824
That video is one of the most horrifying things I have ever seen.
Anonymous
No.825
>>822
A little late to the party, aren't we?
https://en.wikipedia.org/wiki/Amazon_Go

Data collection and targeted marketing has happened online for a very long time now, why is it surprising that it would branch out to brick and mortar? If anything, the enhanced targeting is just an evolution of what loyalty programs have been doing for decades already. In fact, I expect point programs to be a big selling point to encourage adoption of this system.

>eschews paper price tags in favor of digital displays
And you've officially lost the environmentalist crowd.

>In all seriousness, this will have huge ramifications.
Not really. It's just an evolution of the shopping experience that comes natural with technological growth. I'm sure people complained to the heavens when digital POS systems overtook traditional registers, too.

>removing checkouts, and the jobs they come with.
Never going to happen in today's job obsessed political climate. Come back in two decades.

>The data collected will be sold to other companies as they continue to try and predict people.
Which already happens, and which countermeasures exist against, just as there will be with this.

>The masses will simply let the device tell them what to buy.
Wouldn't be much of a targeted advertising system if it couldn't.

>The only way you could improve it is if the device was installed into your hand or something. But that will never happen… right?
If you build it, they will come.
Personally, I can't wait for the implant jailbreaks and open source firmwares that will come about after their release.

>Have I gone mad at a simple tech upgrade?
No more than your parents did when their time's tech upgrades came about.
Anonymous
No.836
882
>>822
>This system eschews paper price tags in favor of digital displays, enabling shelves to dynamically update prices and display other information
Is this new? We've had e-paper price tags here in Sweden YES for a couple of years now.
Anonymous
No.871
>>823
i didnt think i would have to cut off my right hand so soon.
Anonymous
No.872
>>822
>What if we guided what you wanted? What if we guided what you think? What if we guided humanity to a better future?
Thats already happening its been happening since 1945. it ramped up in the 1960's specifically the numerous (((Revolutions))) and civil rights act and the 1967 immigration law.as time passed on from that point shit just kept getting worse and worse, and thus here we are in the jew world order in the current year.
Anonymous
No.882
>>836
But were they used with a system that's designed to spy on customers, or were they just used to make updating the prices on items easier?
It's the spying and potential for manipulating people that's the main point of the thread.